A few weeks ago this specimen of print artistry ended up on my desk:
Originally from Ovenden Papers to announce their change of address, this wee beauty soon became a fixation in the PIP office. Sure, it wasn’t the most beautifully designed card we’d ever seen, wasn’t the sparkliest, didn’t have all the bells and whistles as far as print effects go (no embossing, foiling, microchipping, doesn’t sing you a song or help you make the tea). Heck, it wasn’t even on the top 57 most impressive paper stocks we’d ever seen. So why is it so addictive? Because it’s interactive. You fold it around over and over again and for some reason you never tire of the news that Ovendens is moving to a new office. Well, I didn’t, but evidently, I’m quite easily entertained.
I see a lot of business cards. Most are plain and functional. Names, numbers, logo, email. Useful if you know the person but otherwise mind numbingly boring. This was different. I didn’t feel the need to throw it away after it had sat for a few days amongst the mess on my desk. People liked picking it up, playing with it. Everyone made a point of showing it to someone else. It was like those folding triangular fortune telling things that everyone made in school to waste time and avoid doing any actual work, but infinitely more corporate.
I’ve been reading that book. You know the one. The fun one. The one that’s got everyone talking. The ummmm… colourful one. The Pantone Colour Guide.
To be honest, I’m a little disappointed in the sex scenes. They’re not nearly as naughty as some people have been making out. Sure, there’s an occasional burst of magenta, a streak of fuchsia and a thrusting of lime, but nothing really to blush about. I must stop hanging out with colour-shy prudes.
Anyway, everyone seems to be getting caught up on the greys. So many shades of grey. What does it all mean? Well, I’ll take it upon myself as a professional in this arena to explain the grey areas to you all. Someone mentioned something about fifty, but sod that. Fifteen shades of grey is enough for anyone.
Look now at the fifteen shades I have selected, and choose the one that is the most “you”.
Got it? Good. I shall now proceed to tell you all the things about yourself that you secretly suspected but never had confirmed by that nice man in the white coat that came to visit all those years ago. He did have quite a lot to cover, so it’s understandable that this would be left out. Good thing you’ve stumbled upon this blog.
Sometimes over the Summer months we get bored. Everyone has gone away on holiday, and sitting in an office full of machinery and printing can leave you hot and sticky in all the wrong places. So we threw the creative one out onto the streets and told him to come back with something pretty. And so PIP PIX was born. We ended up with thousands of beautiful photographs, starting with Mayfair and Marylebone but gradually we managed to cover most of Westminster and even some other corners of London.
With so many gorgeous photos, it would be a shame not to use them. Being the generous creatures we are, we stuck them all up on our Flickr account. They’re totally free for anyone to use when they indulge in some print or marketing with PIP Mayfair or Marylebone. So I’ve decided to put together a collection of my top ten PIP PIX. I’ll probably have a new top ten by next week, but at the moment these are really floating my boat.
This is a question we should all be asking ourselves from time to time. Let me begin by assuring you that I’m no saint when it comes to typography. I’ve done terrible things. I’ve been known to mangle the kerning, to terrorise the leading, to poke, prod, smoosh and to generally commit all kinds of ghastly typographical crime at the whim of some particularly ill-informed and fussy clients.
I have no wish to be a big, judgmental fun sponge, spoiling the good times you’ve had procrastinating the day away in Microsoft Word, playing with Papyrus and pretending you’re in Avatar. I really don’t. But this must be said:
Stop using weird fonts in weird places, you weirdo.