A few weeks ago this specimen of print artistry ended up on my desk:
Originally from Ovenden Papers to announce their change of address, this wee beauty soon became a fixation in the PIP office. Sure, it wasn’t the most beautifully designed card we’d ever seen, wasn’t the sparkliest, didn’t have all the bells and whistles as far as print effects go (no embossing, foiling, microchipping, doesn’t sing you a song or help you make the tea). Heck, it wasn’t even on the top 57 most impressive paper stocks we’d ever seen. So why is it so addictive? Because it’s interactive. You fold it around over and over again and for some reason you never tire of the news that Ovendens is moving to a new office. Well, I didn’t, but evidently, I’m quite easily entertained.
I see a lot of business cards. Most are plain and functional. Names, numbers, logo, email. Useful if you know the person but otherwise mind numbingly boring. This was different. I didn’t feel the need to throw it away after it had sat for a few days amongst the mess on my desk. People liked picking it up, playing with it. Everyone made a point of showing it to someone else. It was like those folding triangular fortune telling things that everyone made in school to waste time and avoid doing any actual work, but infinitely more corporate.
I’ve been reading that book. You know the one. The fun one. The one that’s got everyone talking. The ummmm… colourful one. The Pantone Colour Guide.
To be honest, I’m a little disappointed in the sex scenes. They’re not nearly as naughty as some people have been making out. Sure, there’s an occasional burst of magenta, a streak of fuchsia and a thrusting of lime, but nothing really to blush about. I must stop hanging out with colour-shy prudes.
Anyway, everyone seems to be getting caught up on the greys. So many shades of grey. What does it all mean? Well, I’ll take it upon myself as a professional in this arena to explain the grey areas to you all. Someone mentioned something about fifty, but sod that. Fifteen shades of grey is enough for anyone.
Look now at the fifteen shades I have selected, and choose the one that is the most “you”.
Got it? Good. I shall now proceed to tell you all the things about yourself that you secretly suspected but never had confirmed by that nice man in the white coat that came to visit all those years ago. He did have quite a lot to cover, so it’s understandable that this would be left out. Good thing you’ve stumbled upon this blog.
You need printing. Like it or not, you need those business cards or letterheads or brochures or posters. Whatever they are, they’re required for business, just like computers, pens and Monday morning coffee. And sometimes they can be annoyingly expensive. It doesn’t have to be that way – some of the things you’re doing maybe increasing your print bill unnecessarily. Here are the stupid mistakes you’re probably making:
Hello there! If you’ve ever required a spot of printing, you know that you have options. Just a quick Google will bring up more printers than you can fan a Pantone book at.
So, who do you choose and why? Do you make a list and grab quotes from the first 5 you see on the internet, or do you take a chance with that weird, little place around the corner? You know, the one about 3 blocks away, in the back street, with the mess behind the counter?
Surely that place has a geographic convenience, but wouldn’t you be missing out on all the good deals online by going with them? To help you out of your quandary, I have compiled a list of all the reasons why your neighbourhood printer is a certified bevy of good times and sexy print results.