“I don’t care to belong to any club that will have me as a member” – Groucho Marx
I think that pretty much sums up my scepticism of my fellow tweeters. Not that I don’t love each and every one of you… it’s just that I know what hard work it is building up a profile and a following. And when somebody wants to bypass the hard work and go straight into the hard sell my defences go up and you’re no longer a human I can interact with, but rather a big corporate robot painted an unappealing shade of PMS 402 Gray.
I don’t actually have many of these conversations with my own Twitter crowd, as I try to follow the “no nutters” rule on Twitter as in life. But you see it often with the newbies. They spend an hour lunching with their social media guru and they burst into the Twittersphere full of joy and energy, just itching to get tweeting about their business. They seek Twitter folk with thousands of followers, and tweet to them politely demanding to be followed. They seek Twitter folk who have vaguely mentioned a product that their company may sell and politely demand a visit to their website. Every Tweet from them reminds you to join their mailing list, to like their Facebook page, to give them feedback on their website design, to book now, to buy this, to go here, to do that. After a couple of weeks they realise that no one has clicked on any of their links and they slink off into the darkness again, throwing their toys out of the metaphorical Twitter cot, mad that no one wants to play with them. Continue reading →
This is a question we should all be asking ourselves from time to time. Let me begin by assuring you that I’m no saint when it comes to typography. I’ve done terrible things. I’ve been known to mangle the kerning, to terrorise the leading, to poke, prod, smoosh and to generally commit all kinds of ghastly typographical crime at the whim of some particularly ill-informed and fussy clients.
I have no wish to be a big, judgmental fun sponge, spoiling the good times you’ve had procrastinating the day away in Microsoft Word, playing with Papyrus and pretending you’re in Avatar. I really don’t. But this must be said:
Stop using weird fonts in weird places, you weirdo.
You need printing. Like it or not, you need those business cards or letterheads or brochures or posters. Whatever they are, they’re required for business, just like computers, pens and Monday morning coffee. And sometimes they can be annoyingly expensive. It doesn’t have to be that way – some of the things you’re doing maybe increasing your print bill unnecessarily. Here are the stupid mistakes you’re probably making:
Hello there! If you’ve ever required a spot of printing, you know that you have options. Just a quick Google will bring up more printers than you can fan a Pantone book at.
So, who do you choose and why? Do you make a list and grab quotes from the first 5 you see on the internet, or do you take a chance with that weird, little place around the corner? You know, the one about 3 blocks away, in the back street, with the mess behind the counter?
Surely that place has a geographic convenience, but wouldn’t you be missing out on all the good deals online by going with them? To help you out of your quandary, I have compiled a list of all the reasons why your neighbourhood printer is a certified bevy of good times and sexy print results.