A few weeks ago this specimen of print artistry ended up on my desk:
Originally from Ovenden Papers to announce their change of address, this wee beauty soon became a fixation in the PIP office. Sure, it wasn’t the most beautifully designed card we’d ever seen, wasn’t the sparkliest, didn’t have all the bells and whistles as far as print effects go (no embossing, foiling, microchipping, doesn’t sing you a song or help you make the tea). Heck, it wasn’t even on the top 57 most impressive paper stocks we’d ever seen. So why is it so addictive? Because it’s interactive. You fold it around over and over again and for some reason you never tire of the news that Ovendens is moving to a new office. Well, I didn’t, but evidently, I’m quite easily entertained.
I see a lot of business cards. Most are plain and functional. Names, numbers, logo, email. Useful if you know the person but otherwise mind numbingly boring. This was different. I didn’t feel the need to throw it away after it had sat for a few days amongst the mess on my desk. People liked picking it up, playing with it. Everyone made a point of showing it to someone else. It was like those folding triangular fortune telling things that everyone made in school to waste time and avoid doing any actual work, but infinitely more corporate.