You know the feeling you get when you meet someone who is not only super nice, but also super talented? The joy of knowing you’re not stuck with the task of entertaining the Loch Ness Monster, and that you might actually enjoy the day? That’s exactly the feeling the first time you meet Kazu Suwa. He’s a classical guitarist here in London, and if you don’t believe me when I say he’s ridiculously talented then you only need watch this:
We made that video with Kazu. He found that quaint little room over in Crystal Palace and he spent a couple of hours with our Creative One (of PIP PIX fame) and they put together that video for his YouTube channel. We’ve been working with Kazu for a while now. He makes a valiant effort to teach classical guitar to the boss, and we ensure to give him gorgeous, creative artwork to make up for it.
For example, late last year Kazu needed new photos in order to spruce up his website. These days it’s so important that your website is visually appealing. Especially as a musician, people want to see you and get to know you as a person, rather than just as an mp3. So we set up a shoot in Greenwich, and here are just a few of the images we ended up with:
“I don’t care to belong to any club that will have me as a member” – Groucho Marx
I think that pretty much sums up my scepticism of my fellow tweeters. Not that I don’t love each and every one of you… it’s just that I know what hard work it is building up a profile and a following. And when somebody wants to bypass the hard work and go straight into the hard sell my defences go up and you’re no longer a human I can interact with, but rather a big corporate robot painted an unappealing shade of PMS 402 Gray.
I don’t actually have many of these conversations with my own Twitter crowd, as I try to follow the “no nutters” rule on Twitter as in life. But you see it often with the newbies. They spend an hour lunching with their social media guru and they burst into the Twittersphere full of joy and energy, just itching to get tweeting about their business. They seek Twitter folk with thousands of followers, and tweet to them politely demanding to be followed. They seek Twitter folk who have vaguely mentioned a product that their company may sell and politely demand a visit to their website. Every Tweet from them reminds you to join their mailing list, to like their Facebook page, to give them feedback on their website design, to book now, to buy this, to go here, to do that. After a couple of weeks they realise that no one has clicked on any of their links and they slink off into the darkness again, throwing their toys out of the metaphorical Twitter cot, mad that no one wants to play with them. Continue reading →